An email extractor is designed to collect email addresses from websites, blogs, forums and other web services where people leave their contact details.
It sounds great to be able to build a mailing list so quickly and easily, doesn’t it? Just let the robot collect the contacts and that’s it! There’s your mailing list ready to use. It’s so easy that there’s even a browser extension!
The bad news is that when you use the email extractor, your domain and IP will end up on a block list and your emails in a spam box.
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Email extractor is spammer technique
The robot that scours addresses all over the internet builds gigantic lists for marketing purposes.
Yes, there are those who think that by buying lists derived from reprehensible methodologies they will be able to send mass emails with impunity.
However, apart from the fact that this is a practice that contravenes data protection laws, these lists are full of spamtraps and invalid contacts.
This type of practice is known as Email Harvesting and is severely penalized.
Recipient providers identify lists with this configuration in order to block senders. This is why spam filters are so careful.
In addition to being blocked, senders’ domains and IPs end up on international blacklists, which in turn receive queries from providers all over the world.
In other words, the sender classified as a spammer has their reputation damaged.
Obviously, everyone wants to build their lists quickly, just by collecting contacts online.
However, in addition to common sense, the General Data Protection Act (LGPD), the GDPR (EU General Data Protection Regulation) and other countries’ data protection regulations stipulate that any and all personal data shared online must have the data subject’s permission for collection, storage and processing.
You know those emails that you have no idea where they came from? They’re spam, which has collected your address without your permission.
Anyone who works with email marketing should prioritize building healthy lists, made up only of real leads who are interested in receiving your messages.
How to build mailing lists the right way (without using an email extractor)
First of all, you need to arouse the prospect’s interest. This happens through access to interesting content that can create an environment for the product or service you sell.
In this way, you begin to create a relationship with people who could become future customers.
We’re talking about the top of the funnel, where companies wishing to capture leads launch their content with the aim of showing people a need they don’t yet know they have.
To do this, create a landing page containing a registration form to offer rich materials such as webinars, ebooks, among others, capable of attracting the public’s attention.
To access this content, people will fill in the form with their name and email address. And that’s when you have the chance to build a list of contacts interested in receiving your email communications.
The form must contain the opt-in, which is the request for the user’s permission to receive the messages.
It’s important to highlight the importance of the real-time verification API integrated with the data collection service. This way, only valid and active emails will make up your list, generating promising leads.
See how building lists containing real leads is much safer than using an email extractor?
For your campaigns to really work
You’ve collected your mailing lists from the forms, sent out your campaign and measured performance through metrics.
The results have been positive and, after a while, you want to resend emails to this same list (which, if you’re a professional in the field, you naturally will).
It’s very likely that some addresses are out of date, because today’s valid email becomes invalid tomorrow, either due to lack of engagement, account abandonment, among other reasons.
And when it comes to corporate emails, the frequency with which an email becomes invalid is even faster.
This is due to turnover in companies. The owner of an email changes if they receive a transfer to work in a different region, if they are promoted or, in the worst case, if they are dismissed from the company.
That’s why checking emails frequently is essential to ensure the success of your campaigns at any time.
And remember: for your email marketing to generate good results, don’t use the email extractor!
FAQ
Why is the email extractor harmful to email marketers?
The extractor is a spammer technique for collecting addresses from various repositories, also known as Email Harvesting. It works as follows: a bot tracks addresses from websites, blogs, applications and other web services and gathers them into large lists with the aim of marketing.
Why is building an email list using a registration form a better option than an email extractor?
A list that contains the opt-in (the recipient’s authorization to receive your emails) is proof that the user who filled in the form is interested in your communication.
This is not the case when using an email extractor, which provides a list full of spamtraps and contacts who have not authorized the sending of messages. In other words, using an email extractor signals a spammer action, which damages the reputation of any email sender.
