Creative email ideas are fairly easy to find. But sales email ideas are more difficult.

That’s because a good sales email needs to be at least creative. The rest is technique. And to start coming up with good ideas, you need to know the type of sale you want to make.

This means that the sales email is, in reality, the result of what you’re going to plan.

It all depends on the type of business you’re working with, who your persona is, what stage of the marketing funnel they’re at, the qualifications of your sales team, among other components that together will form your strategy.

Let’s start by talking about lead generation. This is the initial sales process, but you can use the tips regardless of where your persona is in the funnel.

The important thing is to generate insights so that you and your team have good sales email ideas. Keep up the good work!

1. Email ideas to generate leads: build your list

Lead generation is what starts the company’s contact with future customers. It’s the moment to attract the attention of the people at the top of the marketing funnel. And even knowing all these details, many people get it wrong.

Buying lists seems like a practical and quick process for communicating with potential customers, but few know how dangerous this is for email marketing investments.

A purchased list is heavily penalized by the recipients’ email providers.

Just to give you an example, the providers themselves create fake contacts that don’t engage and lurk, waiting to get onto the purchased lists and unmask them. This is what we call Spamtrap.

In short, a list containing one or more Spamtraps signals that the sender has not complied with good email marketing practices.

Spam filters are trained to track down these types of senders, block them and classify them as spammers.

As a result, domains and IPs categorized as spammers are sent to international blacklists.

2. Time to validate your sales email ideas

You’ve created your mailing list. The next step is to know how many and which emails are valid.

You can do this by integrating a real-time verification API into your registration forms or by uploading a bulk list of emails for validation at SafetyMails.

In the first option, you already collect your list from the forms with all the valid emails, as the API will eliminate the bad contacts and make your base ready for sending.

The second option is recommended for companies and professionals who send mass emails frequently and need validation to update their lists. A billing company that sends invoices by email, for example.

Updating bases means removing contacts that have become obsolete, disposable addresses that end up on lists, and other types of bad emails that generate bounces.

3. Email ideas for initial contact

At this stage, the sales team must be ready to stimulate a dialog with the lead.

It’s important to remember that the recipients have just come from the top of the funnel. For this reason, your email ideas should not yet involve a direct sales pitch.

The ideal is to create an email that encourages a better understanding of the product or service within an informative context.

In other words, once the person has shown interest in the initial communication (which was the reason that generated the lead), they need to be immersed in solving the persona’s problem.

And how can you do all this without selling? The answer lies in content that generates credibility. For example, the email could be a text highlighting the benefits of the product (without mentioning the product).

If possible, insert a link to other content that further addresses the product’s environment. Ideally, it should be a blog article.

This way, you can measure the click-through rate and find out which recipients were most engaged with your communication.

And speaking of credibility, having good email hosting is essential to prevent recipients’ spam filters from blocking your communications with new and old leads.

Evaluating the first contact

Measure the open and click-through rates of your first email. This way, you’ll be able to segment the leads that had the most engagement with your content and work on them even better in the following steps.

4. Follow up: nurturing the purchasing journey

This is the middle stage of the funnel, so you can already send an email mentioning the product sparingly. It’s important to note that the lead is still being qualified for the sale.

Continue exploring the ambience of the product, but now in a more direct way. Remember that the time for a proposal has not yet come. Keep an eye on these guidelines for good email ideas at this stage.

After sending, evaluate the open and engagement rates, just as you did in the first phase. This is the time to find out who is really inclined to buy.

5. Email ideas: proposal time

Now you can and should mention the product with a direct link to the sales page, as the lead has already been properly qualified.

Ideally, there should be personal support from people on the sales team to close the deal. At this point, it’s important that the contact between your company and the lead is as humanized as possible.

Conclusion

Each company has a different strategy for selling its products or services. However, there is a path from Inbound, which reveals the most effective ways of winning and keeping a lead.

The 5 steps you’ve seen in this article follow the premise of creating a lasting relationship with leads, as well as promoting constant engagement with them.

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