Mailchimp is among the five best free email marketing tools in 2024. HubSpot, the SaaS giant for inbound marketing, sales and customer service, says so.
No wonder Mailchimp is so popular on the market. And not just for the free services. The tool offers high-quality resources, both for those starting out with small orders and for those with more robust businesses, such as e-commerce.
The various integrations that Mailchimp offers give users all the freedom they need to manage their content, install APIs and so on.
In this article, we’ll explore in detail all the features the platform offers, as well as how best to apply it to your business.
Table of contents
A brief history of Mailchimp
In the early 2000s, two partners (Ben Chestnut and Dan Kurzius) founded a web design agency.
Initially, the focus was on large companies, but the development of a parallel activity gave rise to an email marketing service aimed solely at small businesses.
In 2001, Mailchimp was born, created as an alternative to the expensive email software of the time.
Mailchimp’s differential was (and still is) to provide small business owners with most of the digital marketing advantages that their larger competitors had. In this way, the platform helped its customers grow in the market.
Over the next few years, Mailchimp continued to deliver results for small business owners.
As these customers grew, Mailchimp also expanded its products to serve companies and marketing teams of all sizes.
In 2021, Mailchimp was acquired by Intuit, famous for its track record of promoting small business success and solving customer problems.
In other words, the platform has maintained its initial values: being an alternative designed for the small entrepreneur.
Perhaps that’s why Mailchimp is among the five best free email marketing tools, as you saw at the beginning of the article.
What Mailchimp does
Email marketing campaigns
The variety of templates that Mailchimp offers makes it easy to create campaigns. The construction of emals is simple and user-friendly, and anyone can operate the platform.
Scale email communication
Marketing automation allows you to set up workflows that meet various demands within the marketing funnel. There are templates for welcome emails, recovery of abandoned carts, re-engagement, among many others that aim to convey the right message to the right audience.
Audience segmentation
Mailchimp allows you to segment your contact lists based on a variety of criteria, such as geographical location, purchasing behavior, engagement with previous emails, among others.
This makes it easier to create highly targeted campaigns that better adhere to the preferences of your target audience.
Professional email signature
The platform offers informative content on email signatures and also a template available for download.
In it, the user can see the correct positioning of the information, as well as the appropriate place for the images and other elements that should appear in the email signature space.
Monitor campaign performance
Understanding the performance of campaigns is very important in order to make adjustments if necessary. The tool provides detailed reports on open rates, clicks, conversions and much more.
In other words, they are insights that help identify what is working and where there is room for improvement.
Integrations
Mailchimp integrates with the most popular email marketing and e-commerce platforms, such as Shopify, WordPress, Salesforce and others. This makes it easy to synchronize data between different systems, making it more efficient to achieve your marketing goals.
The importance of integration with email verification
For email marketing to achieve the best results, mailing lists must be free of invalid emails and bounces. This is done through email verification, which identifies all contacts of poor quality.
A mailing list in its “raw state”, i.e. one that doesn’t go through verification, contains a large number of invalid and harmful emails, which is bad for the reputation of email marketing senders.
Senders of unsanitized lists have their emails blocked or sent directly to recipients’ spam boxes.
Mailchimp’s integration with SafetyMails allows bulk emails to be sent via clean lists. In this way, the deliverability rate achieves positive results, with emails being kept away from blocks and reaching inboxes.
Benefits of using Mailchimp
User-friendly interface
One of the reasons Mailchimp is so popular is its ease of use. The intuitive interface allows even beginners to create and manage effective email marketing campaigns.
What’s more, there are plenty of tutorials and support resources to ensure that users can get the most out of the platform.
Mailchimp’s cost-effectiveness
As the tool’s mission is to help small businesses and independent entrepreneurs, the free plan is an excellent way to get started, offering essential features at no initial cost.
As your business grows, it’s easy to upgrade to paid plans with additional features.
Conclusion
Mailchimp is the perfect tool for those who are just starting out and want to build a relationship with their audience through email marketing.
The free features are great for companies and freelancers who want to scale up their email communication.
FAQ
What makes Mailchimp different?
It is a tool designed to help small businesses and entrepreneurs who are just starting out. For this reason, free access to the functionalities for creating, managing and analyzing campaigns are very useful for optimizing strategies for those who do not yet have a large budget to invest. But it’s important to note that the platform also offers services for companies of all sizes.
What are the tool’s main features?
Creation of email marketing campaigns, with ready-made and functional templates; scalability of communication through audience segmentation; guidance on subscribing to professional emails; issuing KPI reports to monitor campaign performance and integrations with the most popular email marketing platforms.
