How do we unsubscribe from websites that no longer interest us? Sometimes we sign up to receive newsletters, offers and notifications from services that, over time, become monotonous.

Or even we, as recipients, change over time and reshape our preferences.

And when that happens, how do we unsubscribe from websites that are no longer that important?

You have to consider that uninteresting content is not the only reason why someone unsubscribes. Subscribing to too many sites can lead to too many messages, overloading the inbox.

That’s why knowing how to unsubscribe from email sites also helps to keep messages organized.

If you’re tired of receiving unnecessary content, follow this article to find out how to reduce these emails in your inbox.

How to unsubscribe from email sites: the most common method

Promotional emails sent by companies contain an unsubscribe link. To find it, look for phrases such as “Unsubscribe”, “Cancel subscription” or “Unsubscribe”.

Click on the link to be redirected to a confirmation page. Validate the unsubscribe by following the instructions to confirm that you want to be removed from that company’s mailing list.

When the provider itself encourages unsubscribes

When you receive a lot of emails from one source and don’t open them (i.e. don’t engage with them in any way), the provider itself suggests unsubscribing. This is the case with Gmail and others.

When this suggestion occurs, it is a sign that the provider is reminding the user that those emails are not important. If this is the case for you, unsubscribe.

The only problem with this procedure is that, even after unsubscribing, some senders still insist on sending emails.

If this is the case, unsubscribe your email using the method below.

Spam complaint

Spam is an email sent without the user’s authorization. It’s as simple as that. If you have unsubscribed and the sender has not complied with your request, then the emails you continue to receive are spam, since you have informed them that you no longer want to receive them.

All ISPs have a “this is spam” or “report spam” button. If the sender insists, don’t hesitate to click on this button. Unsubscribing is a decision that must be respected by senders.

But remember: only click on the spam button if your decision to unsubscribe is not respected. Complaints (as spam complaints are called in the email marketing market) represent losses for senders.

Another way to unsubscribe from websites that keep sending you messages

There is another way of unsubscribing from websites, which isn’t really unsubscribing, but rather blocking, which you can do by configuring your email filter.

The function of the email filter, as the name implies, is to select the messages you want to see in your inbox.

Here’s how to set it up to avoid persistent senders:

• In your email provider (Gmail, Outlook, Yahoo etc.), click on “Settings” and go to “Filters”. Some providers call this part “Rules”.
• Click on “Create new filter” and define the criteria for the emails you want to block, such as “all emails from the sender [sender name]”, or “all emails containing the keyword [chosen word]”.
• You can also set the filter to send blocked emails to a specific folder.

How to unsubscribe from bulk email sites

If you receive a lot of emails from different websites, it can be difficult to unsubscribe from each one individually. To make this easier, there are free platforms that help you manage your subscriptions and emails.

Here are some well-known platforms:

Unroll.me: can be used as a browser extension or as an app available for Android and IOS. It allows the user to select several subscriptions and cancel them en masse.

Cleanfox: works in a similar way to Unroll.me, as a browser extension or via a smartphone app.

Important

Before signing up to the features offered by any email management company, it’s important to know how users’ personal data is handled. Therefore, pay attention to the Privacy Policy described on each company’s website.

Best practices to avoid unwanted emails

As well as knowing how to unsubscribe your email from websites, it’s important to adopt practices that minimize the amount of unwanted emails before you receive them.

You can have an exclusive email address for personal matters and another address for subscribing to newsletters and other content. This makes it easier to organize messages and unsubscribe.

Avoid giving your email address to unknown or dubious websites. Check the site’s reputation and Privacy Policy before signing up for any service.

Regularly review your email subscriptions to ensure that you are only receiving relevant content.

Unsubscribing from websites helps maintain security

Unsubscribing from sites that are no longer important is a way of managing your inbox. And it’s also a security issue, since a crowded inbox can be a gateway to fake emails carrying phishing scams.

Reducing the number of unwanted emails helps you stay focused and protects your personal information.

Extra tips

• You can hide your email address when registering online by using email masking. This is a paid service provided by online security companies to protect your data. With email masking, your communications are forwarded to your main email address, which is hidden.
• Adjust the privacy settings on all your social networks to limit who can see your email. This makes it more difficult for a company or someone else to access your address.

Is unsubscribing good or bad for email marketing?

An email campaign with a high unsubscribe rate indicates that the quality of the campaign is low, i.e. that it is not in line with what recipients want to receive in their inboxes.

Faced with this declared dissatisfaction, professionals must act quickly to remove these contacts from their lists, ensuring that their emails are delivered only to those who are really interested.

SafetyMails is an email checker service that removes invalid, non-existent and temporary emails from lists, delivering emails to people who are actually interested in receiving the content.

On the other hand, unsubscribing from email sites can also be good for email marketing, as it reveals the possibility of adjustments that will improve communication and direct it to the right target audience. In this way, efforts can achieve a better return.

In short, unsubscribing from email sites is bad for email marketing at first, but it can be beneficial, as it allows the target audience to be adjusted and the communication used in campaigns to be improved.

Conclusion

Unsubscribing from websites that no longer interest you keeps your inbox organized, so that messages can be viewed and segmented more easily.

Whenever you register on a website, remember to adopt good practices when sharing your email, always checking the Privacy Policy of the web services you are connecting to.

In other words, with organization and attention to detail, you can turn your inbox into a more productive and useful space for your purposes.

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