How to create a high-converting landing page that can take the lead further down the marketing funnel?

A well-designed landing page becomes a competitive differentiator. Through it, a cold lead can become a customer.

In other words, a landing page has the power to win over a prospect, to the point of obtaining their consent to receive the emails you send.

This is what we call “opt-in”, and this is how you create a healthy mailing list!

However, there are those who prefer to buy lists that have never had contact with your brand, product or service.

These senders, who send emails even without the recipients’ permission, are classified as spammers. And do you know what happens to them?

How to create landing pages with different conversion types

Let’s start by understanding that a landing page goes far beyond collecting data.

In addition to lead generation (which is the type of LP most sought after by marketers), there are other categories that require different conversions.

Let’s look at some examples of how to turn ordinary landing pages into conversion repositories:

• Thank you LPs: these are sent after an action has been taken (downloading an ebook, for example), or after a purchase has been made. For both options, you can create incentives for new conversions, such as: 1. visiting the site, in the case of those who have downloaded a material and 2. offering a discount coupon for another product, with the aim of making a new sale.
• Service cancellation page: here, offering an advantage so that the customer doesn’t cancel is welcome. It could be a subscription discount, the addition of new benefits, etc. Everything will depend on the possibilities offered by the service.
• Create a landing page to generate a reminder: many marketing strategies create ways to ensure that the lead doesn’t forget about an upcoming event. On these pages, there may be an invitation for the person to get to know and follow the company’s social networks and thus strengthen their relationship with the brand.

The most commonly used LPs

• Sales pages: customer testimonials are extremely important arguments for converting new leads. That’s why they can’t be missing as elements of persuasion.
• Sales checkout LP: when the lead is finalizing their purchase, why not offer complementary products or products that can further boost their acquisition? This is what we call cross sell and up sell strategies. Apply them to your LPs and increase sales!
• Confirmation pages: when a lead confirms that they have signed up for a service, event, etc. it’s a sign that they really care. Inserting a video demonstration of the product or service on this page gives even more credibility to the person who has just confirmed their interest.
• Capture page: we’ve left this last, as it’s the most used landing page. This is where email marketing comes into its own: lead generation. That’s why the conversion element in this case is always the offer of rich material in exchange for the prospect’s data. This means that it automatically allows you to send more emails, as we saw at the beginning of this article.

The importance of real-time verification

We know that creating a landing page is the main objective for professionals, because it generates leads. However, it is necessary to check whether the emails are valid or not.

This is because typos are very common in registration forms. Imagine a bump in the keyboard; mistyping a domain (Gamil instead of Gmail) and so on.

In other words, small flaws can become invalid emails, and that’s where the danger lies for senders.

Lists containing at least 3% bounces are blocked by ISPs and have their IPs and domains classified as spammers.

As a result, communication is interrupted and it’s downhill from there.

To avoid this nightmare, the SafetyMails real-time email verification API is installed on landing pages, websites, applications and other data collection web services.

So if the user types in the wrong domain, the API’s automatic corrector kicks in.

The same goes for disposable emails or any other emails that pose a risk.

In short, you can’t create a high-converting landing page without the presence of a real-time verification API.

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Crear una página de aterrizaje en un momento preciso

Launching a landing page at the right time can be a differentiator capable of generating high conversions.

And this has to do with the best day and time to send email marketing. However, this strategy only applies to contacts who are already your leads, since the idea is for the LP to be part of the message.

If you know when your best open rates are, the chances of the lead clicking on your landing page increase exponentially, simply because it’s inside the email.

Ads settings are also crucial for the public to find your landing pages. The requirements are mastery of online advertising tools and budget.

How to create a high-converting landing page: conclusion

Of course, the apple of every marketer’s eye is generating leads. But you have to keep them.

And for that, there are all the other landing pages, which seek different types of conversions, with the aim of nurturing the lead on their journey through the marketing funnel.

At the top, content LPs are the best, as the prospect is in the discovery phase.

If everything goes well in the first stage, the prospect becomes interested in your communication and considers your product as a solution. Therefore, the LPs can already target what your business can offer.

And the bottom of the funnel is the moment to close the sale or other type of conversion.

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