Email checker and email marketing are almost one and the same. Without an email checker, email marketing can’t achieve results, as messages don’t reach the inbox.

And a free email checker can make all the difference to the sales of those who are starting out or have a modest list.

This is not the case for large organizations, which work with bulk emailing and therefore need a bulk email checking service.

The difference between the free email checker and bulk verification is that the former is done manually. This is why this tool is perfectly suited to small marketing and sales teams.

The importance of email validation (free or paid)

It’s important to remember that, as contact lists grow, so does the number of bounces: failures to deliver messages that lead to the bases being blocked.

Only 3% of them interrupt email communication from lists containing 100 or 1,000 contacts. It doesn’t matter how big the base is.

This is why email validation, whether free or paid, is so important for those who use email as a sales channel.

Without an email checker, messages that the provider considers suspicious are sent to the spam folder. This is heartbreaking for both large and small companies.

Seeing all the effort that went into planning the persona study, content and ROI calculations sink into a spam box discourages professionals.

So use the email verifier. If your list is small, take advantage of the free feature offered by SafetyMails.

And if you have 1,000 contacts or more, open your account for free! You also get 100 credits to try out the platform. Each credit is equivalent to one verification.

If you’re a small company, see how easy it is to use SafetyMails’ free tool and take the opportunity to apply this strategy to your business. Your sales will thank you!

How to use the free SafetyMails email checker

Go to the page for the free SafetyMails checker. You’ll find the field “Enter an email to check its validity”. Enter as many emails as you like (one at a time), validate your list and off you go!

How the free email checker eliminates problems that interfere with sales

In a nutshell, the free email checker separates emails from people who really exist from risky addresses, which cause ISP blocking problems.

In this way, senders who check their mailing lists build up a qualified database, both for sales and for marketing (if the goal is conversions).

Problems that the email checker removes from lists

• Outdated contacts: corporate emails often fall into obsolescence. This is due to the high turnover of employees in companies. Today’s email owner may no longer be the same tomorrow. Promotions and transfers of employees are also reasons for outdated emails.
• Non-engaging emails: when the user hasn’t sent any messages or clicked on anything for three months, the address is considered to be at risk. There are two categories of unengaging emails: those that have been abandoned by users and spamtraps. These are emails that do immense damage to the sender’s reputation, sending domains and IPs to international blacklists.
• Disposable or temporary: emails created to last for hours or days, which then become bounces after they expire. This represents a loss for anyone working with email marketing lists.

With valid emails, the sales and marketing teams communicate with real expectations of closing deals or conversions.

But before checking emails, you need to create a list. Do you know how to build a healthy email base?

It’s important to remember that buying or exchanging lists violates the General Data Protection Act!

Find out below how to create a list the right way.

How to build an email list the right way

To build a list, you need to collect emails. To do this, you need to offer something in return to prospects who give you their contact details, including the most important one: their email address.

Creating rich content (access to a webinar, an ebook, a PDF, among others) is part of this Inbound strategy that prioritizes lead generation through the marketing funnel.

Once the content has been created, a registration form needs to be drawn up so that the prospect can sign up and provide their email address in exchange for the material provided.

This is where email validation comes in once again, to make lead generation work.

Small companies can collect the addresses from the forms and continue using the free verifier from SafetyMails.

But for those who intend to generate lists with large volumes, the real-time verification API is recommended, since typing errors in forms are frequent, and the automatic correction feature instantly validates a contact.

In other words, when the action is finished, you have a clean list, without any risky emails. Practical, isn’t it?

The real-time verification API can be installed on registration forms, websites, applications and any other email collection service.

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