A proper email domain is essential for companies and professionals, both for reasons of online security and to convey the idea of credibility.
A company’s identity is expressed through its email domain, which is a kind of online signature. This helps to build a corporate image. That’s why an exclusive domain is so important for generating new business in the world of email marketing.
Not to mention the fact that email marketing is one of the communication channels most used by companies around the world, with revenues of more than 10 billion dollars by 2023. The data comes from Statista.com.
Emails with a private domain are well accepted by recipients’ providers, as they can be configured with SPF, DKIM and DMARC security authentications.
These good practices are fundamental for Information Security and, consequently, for the reputation of email marketing senders.
On the other hand, free domains are not well accepted by providers because they are more susceptible to the spread of viruses, malware and scams such as phishing.
In short, a company that doesn’t have an exclusive email domain has a hard time staying in business, either because of the lack of security (because it doesn’t have the required authentications) or because of the little or no credibility it is able to generate.
Table of contents
Why your own email domain is essential for marketing campaigns
Email marketing campaigns allow a company to communicate with its leads through different types of email.
Without your own email domain, it’s not possible to send emails in large quantities because providers won’t accept messages from free domains. In addition, it is impossible to send bulk emails manually.
The absence of a private domain also makes it impossible to use an automation platform, which is essential for developing and implementing digital marketing strategies.
In other words, anyone who owns a business that uses the internet as a channel, or even a professional who works online, needs an exclusive email domain so that they can use email marketing. This makes it possible to generate leads and communicate with them.
Building email lists is the main tool for attracting customers, and registration forms have this function.
In an email marketing campaign, it all starts with a valid mailing list from a data repository, such as a form.
People type in their names and emails in exchange for access to ebooks, webinars, PDFs and other interesting materials.
In this way, companies build contact bases with which they will communicate later. However, it is necessary to check emails in real time to ensure clean lists free of risky emails.
How acquiring an email domain helps sales teams
In the field of email marketing, as in all areas of life, credibility is indispensable.
That’s why, if your company doesn’t have a private email domain, your sales teams will have a hard time making any headway.
In addition to the obstacles described above, there is no way of professionally signing the email, and this is an integral part of any corporate message.
How to create your own email domain
To have an email domain exclusive to your company, you need to hire a hosting platform.
This may or may not be the same platform that hosts your website. You need to analyze your company’s needs and check that the tool offers the bandwidth you need to send and receive emails, among other elements to be taken into consideration.
Each platform has different characteristics and hosting plans. We’ve created a special article on this subject.
Conclusion
A unique domain is essential for any type of company, especially those that send emails.
Just to give you an example: would you open an email [companyname]@gmail.com? It’s not very credible, is it? In any case, this type of email would be blocked by your provider’s spam filter.
FAQ
What’s the difference between a paid domain and a free domain?
Free domains were created for the average user, who only wants to send and receive messages. A paid domain, on the other hand, offers all the tools a company needs to use email as a communication channel, either internally or externally through email marketing.
How can an email domain help sales teams?
A private domain works like a corporate signature, and this helps sales teams communicate with leads. Credibility is key to generating new business, as well as retaining customers who already know the company.
Is it possible to work with email marketing if my company doesn’t have a private domain?
It’s not possible to use email marketing professionally via a free domain, not least because recipients’ ISPs tend to block emails with company names linked to public domains.
Should my company’s email domain be linked to the website hosting?
Not necessarily. It all depends on your priorities for sending and receiving emails. For example, the platform that hosts your site may not meet your storage space needs. For this and other cases, companies can hire one platform to host their website and another to manage their email services.
