SafetyMails‘ Email Test is a free tool designed to help small businesses and entrepreneurs improve email marketing deliverability.

Knowing whether the emails on your email marketing list are valid or not makes all the difference to your marketing and sales teams, who will be communicating with real recipients who are interested in receiving your communications.

To use Email test, you don’t need to register. Simply type in the address and you’ll receive an instant response, through a precise analysis that will tell you whether the email really exists or not.

Let’s take a closer look at how Email test can help you and/or your team.

Why does Email Tester optimize email communication?

Email service providers constantly monitor the quality of mailing lists and sender behavior.

Email test identifies invalid emails on your list. With this sanitization work, you reduce the number of bounces that can damage your domain’s reputation with the recipients’ providers.

A high bounce rate or the presence of many invalid emails can lead to your emails being marked as spam.

When you can use Email test

Micro-businesses and self-employed professionals who are just starting out need impeccable communication planning, as their names are not yet constantly present on the market. That’s where an email list makes a difference.

When managed well, a list can generate good business opportunities and brand awareness.

And so that you can build your list with valid and active addresses, you need to create content that will attract prospects’ attention.

Registration forms are the bridges that lead your target audience to this content. When you offer a free ebook, webinar and other content, interested parties sign up to download the material.

When signing up, the user enters their email address to access the content. At the end of the action, you have a list of people who are interested in your communication and, best of all, who have authorized your emails to be sent. This is excellent for your reputation as a sender.

However, there is a problem: the user may have entered an email with a typo, or an address they haven’t used for more than 3 months. These and other possibilities invalidate the email address that made it onto your list.

You can see that just collecting an email list is not enough to start communicating via email. You also need to check that the addresses are valid.

This is the function of the Email test. After collecting the emails from the forms, you have to enter the addresses one by one to check that they are genuine.

Importante

There is another category of emails that can damage your list. These are temporary emails, i.e. emails created to last only a few hours.

If a user types a temporary email into your form and you use the free verifier shortly after collecting the list, the result will be “valid email”. But why, if it’s a disposable email?

Because the temporary email has not yet expired. It is therefore recommended that the Email test is always checked the next day after the addresses have been collected. This way, the temporary emails expire and the validator identifies them as invalid.

What the tool checks

To find out whether an email is valid or not, the SafetyMails processor works with multiple layers. Here’s what is analyzed before releasing the result of an email check:

• The format of the email address, i.e. the syntax must comply with the standard of [user + @ + domain + extension (.com, .org etc.). Any email format other than this is invalid.
• Does the domain really exist and is it active? This is where checks come in for disposable emails from online platforms that create random domains.
• Does the mailbox exist for that email address? To check this, the tool analyzes whether there is an MX record.
• Finally, it checks the username, i.e. whether it really exists.

The difference between Email Tester and bulk email verification

SafetyMails’ Email test is an aid that allows you to check emails one by one. This service is very useful for small lists and teams that need to work with email marketing.

Those who use lists with large volumes (over a thousand emails) need automation, i.e. a more robust verification service. Some organizations have email marketing as their main communication channel.

For example, a billing company that sends 2,000 invoices by email every day, e-commerces that send thousands of emails with periodic promotions, among many others that need email to communicate with customers and leads on a regular basis.

Whether through Email Test or mass verification, clean and valid lists increase engagement and promote the connection between the target audience and the company.

Other tools available

In addition to SafetyMails, there are other free checker services available on the Internet. Take a look at the most popular ones.

• email-checker.net
• verifyemailaddress.org
• gsuite.tools/en

Conclusion

Choosing a free email verification tool offers a number of benefits that can help optimize your email marketing campaigns and improve the effectiveness of your online communication.

From cost savings to ease of use, this tool is a valuable addition to the planning of any email campaign, especially for those who are starting out and have large lists.

The SafetyMails Email test keeps your email list clean and valid. In this way, you receive important help to ensure that your messages reach the desired target audience. All this will be reflected in the results of your campaign.

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