Validating corporate emails is fundamental to the good performance of any B2B leads marketing campaign.
In fact, validating emails is important for email marketing as a whole, especially for corporate emails.
This is because professional emails often become obsolete due to turnover.
The owner of an address today may not be the same tomorrow. And this doesn’t just happen to those who leave the company.
Those who receive promotions and transfers are also susceptible to email changes.
That’s why, for those who deal with B2B leads and corporate mailing lists, validating emails frequently is of the utmost importance.
Table of contents
Be careful when building your B2B leads list
Everyone knows that email marketing has a spectacular return. It’s US$42 for every dollar.
And precisely because it offers a low cost for an excellent result, mass emails also accumulate a lot of spam.
And it is against this that the anti-spam filters of email providers (Gmail, Yahoo and private) fight, blocking suspicious messages and, above all, those not allowed by the user.
Scraped Email is a spammer technique that is unfortunately still widespread among email marketing “smarties”.
It’s a bot that collects corporate emails from various domains in order to find generic emails such as sales@, financial@ etc. and then offers a huge list and sells it on.
This and other spam techniques are severely penalized by spam filters, which block the sending domains and IPs and then send them to international blacklists.
Not to mention the infringement of the Data Protection Laws which can impose fines for each violation.
Sending spam is a crime. It’s as simple as that. Therefore, never buy or exchange mailing lists.
Find out more about how and why creating a quality list positively influences your marketing communication investments!
Validating emails to build a healthy base, as well as complying with the GDPR are the ways to guarantee the best results in B2B email marketing.
Validate emails to qualify b2b leads
With your clean corporate mailing list in hand, you can now segment the leads and nurture them within the funnel.
This will provide more input for the marketing teams to work on the content to be sent in messages. It’s also important to create a email signature in order to create credibility.
These promising leads are ready to start a conversation about their company’s unresolved needs.
The content to be used is generally educational, with the aim of presenting a solution to the customer’s problem.
Note that in B2B communication, everything happens in a similar way to B2C, but with a few adjustments.
When it comes to dialogue between companies, the communication materials are more technical and address what the client’s work would be like without the problem they are facing.
It is the marketing team that will analyze the stage of the funnel where the lead is, in order to determine which materials are appropriate to send.
From there, the work follows its natural course and sales qualification takes place.
For these reasons, validating emails is so important. It is through this service that everything starts to make sense.
Validating corporate emails: conclusion
Corporate emails are the crème de la crème of email marketing. Everyone wants a list full of contacts from companies that are willing to close deals and turn into frequent buyers.
So it’s not enough just to build a healthy list (which is absolutely essential). You need to check corporate emails frequently, as these contacts are the ones that suffer most from the problem of obsolescence.
Therefore, when setting up your base, don’t hesitate to confirm the validity of the contacts before sending out any campaign.
FAQ
How to build a B2B leads list?
There are paid and free forms. The paid ones are provided through lead capture websites and applications, and the free ones involve ways of finding out the professional email addresses of people working in organizations.
SafetyMails’ Email Format provides the most commonly used email structures in many companies and, from there, the consultant searches LinkedIn for employees and, using combinations of the email format + the employee’s name, assembles their list. Then use SafetyMails’ free email verifier to validate the list.
Why is it so important to validate professional emails?
Corporate emails go stale very often, becoming bounces. This harms the sender of bulk emails, blocking shipments and interrupting communication. With a frequently validated mailing list, those who work with email marketing don’t run the risk of losing their investments.
How to prospect B2B leads?
Through lead qualification, carried out by the marketing team. First of all, a plan must be drawn up to define the company’s pain points and then create the relevant content to nurture these leads according to their stage in the marketing funnel. This work leads to a second qualification, which is the preparation for sales, or Sales Qualified Leads (SQL), which will be done by the sales team.
What is the most common spamming technique used to build corporate mailing lists?
Email scraping is a technique carried out by bots that collect emails from various company domains in order to build giant lists in the style of sales@; financial@ etc. for marketing.
It is worth remembering that buying and selling mailing lists is an action that violates the LGPD, resulting in sanctions and fines for senders.
