Landing page: what is and the benefits of using it
Every marketer has heard of something called a landing page. It is one of the most used strategies to make…
SafetyMails
We have been helping companies from several countries to verify billions of email address lists and to get rid of those that are invalid and harmful for their online reputation, improving their email marketing results and sales, as we lead them to avoid bad lead generation and better inbox placement.
What is CRO: learn how to use it and its benefits
Conversion Rate Optimization (CRO) is a very important concept in the marketing world. Finding ways to make people come across your…
Email Marketing Metrics and KPIs to Track and Optimize
Email marketing metrics will tell exactly how successful your marketing campaigns are. However, you must understand which metrics and KPIs you…
How to check and improve your sender reputation
If you are currently facing problems regarding spam complaints and excessive bounces, it’s probably because your email reputation needs some kind of…
Learn how to create an SPF record
It is safe to say that an SPF record helps to turn the internet into a better place, once it is a…
Learn what to do and how to avoid getting blacklisted
Having a good Sender Reputation doesn’t mean you don’t need an email blacklist check every once in a while. Even righteous senders can be…
Sender Score: how to check your email reputation
Sender score is a tool that marketing professionals are relying on to measure their deliverability rates and online performance. The…
SPF – Improve your email deliverability
The SPF (Sender Policy Framework) is one of the most powerful strategies to protect your reputation as a sender. That’s because you…
The SpamAssassin score: How to avoid a high score
The SpamAssassin score is going to show the probability of an email being spam or not. The higher the SpamAssassin…
The Spamhaus Project: how to get delisted
While e-mail advertising might not get the eye of a few more modern advertising channels to get, it’s nevertheless a…