How to calculate CTOR and how to improve it?
The Click to Open Rate (CTOR) is extremely important for email marketing. When you plan and release new campaigns to…
SafetyMails
We have been helping companies from several countries to verify billions of email address lists and to get rid of those that are invalid and harmful for their online reputation, improving their email marketing results and sales, as we lead them to avoid bad lead generation and better inbox placement.
23 newsletter ideas to grow your results
A huge amount of emails that people receive every day will end up deleted without being opened in the first…
Invalid email address: a complete guide
When your subscriber lists are full of invalid email addresses, your whole marketing campaign suffers because emails are not being properly delivered…
What is an SMTP Server and why is it important?
Even the most experienced marketers are unaware of the concept of a SMTP server. This is quite a technical discussion, but…
The best way to engage with your audience
Transactional Emails – It’s almost impossible to run a business without them. Sometimes, it’s the only way to have conversations with…
Why are my emails going to spam?
Realizing your emails are going to spam folders is a reason for headaches when you work with email marketing. It is like…
Email Bounce: Why It happens and what you should do
Email bounce is a huge problem for everyone who deals with sending emails on a regular basis. It is an…
Email Deliverability: what is it and how to improve it
Marketers have to do everything in their power to protect their email deliverability. You might ask yourself why. Imagine putting…
What is a Newsletter? Know all the benefits
Newsletter is the ultimate secret to making email marketing campaigns successful. It is important to keep subscribers engaged with brand-new projects…
Opt-In Email List: what it is?
Building an opt-in email list can bring great results to your company because it enhances the benefits that an effective email marketing campaign…