How to calculate CTOR and how to improve it?
The Click to Open Rate (CTOR) is extremely important for email marketing. When you plan and release new campaigns to…
Email Bounce: Why It happens and what you should do
Email bounce is a huge problem for everyone who deals with sending emails on a regular basis. It is an…
What does it mean when an email bounces?
What does it mean when an email bounces? The day-to-day life of those who work with email marketing campaigns is…
What is email spam? A detailed analysis
What is email spam and what does it mean for business productivity? The Internet has good and bad things, and…
Do you use Email Marketing Analytics correctly?
Email marketing analytics is essential for your email marketing strategy to enter a process of continuous improvement. Analyzing the metrics…
Best Email Marketing Tools: How to Use Them
Email marketing tools (ferramentas de email marketing in Portuguese) were created to make life easier for those managing extensive email…
How Email Marketing Design Can Drive High Conversions
Email marketing design has as its main objective to create a visual guide that leads people’s eyes (and brains) to…
The Revolution of AI in Email Marketing
AI in email marketing refers to a series of machine learning algorithms and artificial intelligence technologies that optimize the effectiveness…
What is the difference between email validation and verification?
The difference between email validation and verification is that they are two different processes: email validation concerns aspects of the…
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