An email with its own domain is an instrument of association with the brand and contributes to the digital presence of companies.

Creating a unique domain for the email not only helps the user recognize the sender, but also contributes to online security. ISPs require specific authentications that only an email with its own domain can acquire.

These security measures are mandatory for the professional communication of companies, which use email marketing as a tool to connect with consumers.

And speaking of which, how are your mailing lists doing? SafetyMails is the email verification service that helps your email marketing results!

In short, communication strategies that involve brand identity include the creation of an exclusive domain. This is a necessary investment that ends up generating opportunities to strengthen the relationship with prospects and also with the target audience that already knows the company.

In this article, we’ll look at how to create an email with your own domain and all the advantages it can offer to optimize your company’s communication.

How to create an email with your own domain

Having your own email domain means registering your company name with an email service.

Can you just hire an email service and not develop a website? You can, but your credibility will lose a lot of points because people won’t be able to access information about your company.

When it comes to building and maintaining a corporate identity, it is recommended to have a website and an email working together to win the trust of the target audience.

The first step in registering your domain is to choose a name that represents your company well. Therefore, the domain should be easy to remember, short and reflect the nature of the business.

Registration can be done through a hosting platform, which can develop your website + email services or just your emails, if that’s your choice.

You can also use Registro.br; the main site for registering “.br” domains in Brazil.

The difference between registering your domain on a website hosting platform and Registro.br is that the platform provides the construction of your website and generates email services. The second option only offers domain registration.

Some suggestions are:

  • GoDaddy: one of the largest and best-known domain registrars in the world.
  • Bluehost: known for its hosting and domain registration services.
  • HostGator: offers domain registration along with hosting services.
  • Namecheap: popular for its user-friendly interface and competitive prices.
  • Domain.com: specializes in domain registration and hosting services.
  • Google Domains: offers a simplified registration experience and integration with other Google services.

Important

When choosing your hosting provider, consider factors such as storage capacity, security and technical support in order to best meet your company’s expectations.

The first email configuration with your own domain

For your email to work with your own domain, you’ll need to configure the DNS (Domain Name System).

This step involves adding MX(Mail Exchange) records to your domain. MX records are responsible for directing email traffic to your email provider’s servers.

Your chosen provider will usually provide you with the instructions you need to set up these records correctly.

Creating email accounts

With the DNS configured, you can create email accounts with your own domain.

Go to your email provider’s control panel and follow the instructions to create new addresses.

You will need to define a username (e.g. contato@seudominio. com) and a password.

It is advisable to create accounts for different departments or functions (such as [email protected], [email protected] etc.). As a result, you will have more organized and easily accessible communication.

Testing email with your own domain

Before you start using your new emails, run tests to make sure everything is really working.

Send and receive emails from different accounts to check the configuration. It’s also important to test on different devices (computers, smartphones, tablets) to ensure that communication is flowing smoothly.

That way, you guarantee responsiveness on all devices.

Keeping your email secure with your own domain

Keep your email systems secure and up-to-date by using strong passwords. Enable two-factor authentication (2FA) whenever possible and keep a regular backup of your important messages.

If possible, train your team to recognize and prevent phishing attempts and other cyber threats.

Customization

Create your email signature by adding your name, job title, company logo, contact information and legal texts.

Remember that the signature space can be used to include promotional actions. Visit our exclusive article for more details on this subject!

Why companies register email with their own domain through Gmail

Unlike the free Gmail, which is designed for personal accounts, Google’s corporate email service is paid for and provides the same customization features as other professional email hosting platforms.

When you create a corporate account via Google email, what appears is your own domain, not Gmail.

Some companies opt for Gmail services because of the high storage capacity and also because of the ease of integration with Google services, which are already part of everyday life for most organizations.

Following the line of thought we presented earlier, it is recommended that you have your website and add email services to it. This can be done using the same platform that hosts your site or not.

In the case of companies that choose to create their corporate emails through Google, the email service is done outside the platform that hosts the site, but maintains the same domain. In this way, your company conveys more credibility to your target audience and suppliers.

How to create your corporate emails in Gmail

  • Select the plan that best suits your company’s needs. They vary in terms of storage, additional tools and support. Look at all the details so you don’t make a mistake when choosing a plan.
  • After choosing and subscribing to the Google Workspace plan, follow the instructions to set up your account. During this process, you will need to provide basic information about your company and your domain.
  • The next step is to configure the MX(Mail Exchange) records to direct emails to Google’s servers.
  • In your domain registrar’s control panel, find the DNS settings and add the MX records provided by Google Workspace.
  • These records include specific information that ensures that all emails sent to your domain are directed to Google inboxes.

Creating emails for the team

  • Once you’ve completed the previous steps, you can start creating email accounts for your domain. In the Google Workspace administration panel, go to the “Users” section and click on “Add user”.
  • In this sense, create new email addresses for different team members or roles within the company. Set usernames and passwords for each account you create.
  • Users can access their personalized email accounts directly through Gmail. Simply log in to mail.google.com using the new email address and password provided.
  • Take advantage of Google Workspace’s customization tools to adjust your email account settings.
  • Add personalized email signatures, set up automatic replies and filters to organize messages. You can also activate two-step verification to increase the security of your email accounts.
  • Keep your Google Workspace account up to date and use the security features available to protect your data .
  • Google offers technical support whenever you need it, as well as an extensive knowledge base to help you solve any problems that may arise.
  • Review your security settings regularly.

Conclusion

An email with its own domain can become a valuable tool for creating and maintaining your brand identity.

Investing in this is therefore a strategic step for companies wishing to increase their credibility in the market. An email with its own domain creates opportunities for interaction that can bring the target audience closer to the brand.

By following the steps in this article, you’ll be able to create a corporate email that brings professionalism to your company, and also contributes to faster and more efficient communication with consumers, suppliers and partners.