Free email marketing software is a resource utilized by many professionals who wish to increase productivity.

But does a free tool meet the needs of your business at any stage of the marketing funnel?

How many free platforms are there and what are their main characteristics? What does a paid tool offer additionally?

SafetyMails has prepared a special article containing all the tips for you to understand how free email marketing tools work.

Keep reading to understand how free tools work. Then, draw your conclusions and choose the one that best suits your needs!

Main Differences Between Free and Paid Platforms

Most email marketing tools are both free and paid.

This happens because of the application of freemium services: a system that operates from accessing basic content provided for free. That is, to access more complete features, payment of a fee is required.

The free version of platforms offers several functionalities, so it is important to observe the model of each one and make a comparison between them.

The intention is for you to find, in the free version of one of these tools, the ideal solution for your campaigns.

Usually, premium services of platforms offer a larger limit of submissions and more complete functionalities.

Free Email Marketing and IP Sharing

Free tools and shared IP: The IP (Internet Protocol) is the sender’s address, that is, the location from which emails are sent. All sending history, including online reputation and metrics, is registered there.

The very name “shared” indicates the coparticipation of various IPs on the same server. This means that if one of the senders has a bad reputation, it will contaminate all the others and thus lead to the blocking of the entire server.

To avoid this, the best free email marketing tools contain a powerful email verification service, capable of eliminating all emails with errors from the lists, making them healthy and safe.

It is worth remembering that only 3% of emails with errors are already enough for the blocking of a list, regardless of its size.

That is, the risk of a list contaminating other bases is very high, since a small amount of emails with flaws is sufficient for contagion.

Paid Tools and Dedicated IP: Some paid platforms offer a dedicated IP, which is nothing more than an exclusive sending address for each email sender.

Thus, submissions are made by exclusive addresses, not running the risk of having their online reputation contaminated by submissions containing errors from another company.

Shared IPs and Email Verification

The use of shared IPs is common for most professionals and there are no risks, provided there is email validation and best email deliverability practices.

See below the services each platform offers to choose the one that best fits your email marketing!

Free Email Marketing Software: Choose Yours!

• Mailchimp: The free version of the platform covers up to 10,000 submissions per month, for a quantity of 2,000 subscribers. Companies with larger demands need to activate one of the premium plans.
• SendPulse: In the free model, the platform can send 15,000 emails monthly to a list containing 2,500 contacts. The software provides ready-made templates and real-time support.
• GetResponse: With 30 days of free access (after this period, it is necessary to hire), the software offers campaign customization through a wide range of ready-made templates, as well as the possibility of conducting A/B tests, which optimizes campaign assertiveness.

Not so well-known platforms, but effective

• SendInBlue: Created specifically for those working with transactional emails in large volumes, the platform offers, in its free version, the possibility of conducting A/B tests, a limit of sending up to 300 emails per day, in addition to a wide variety of ready-made templates.
• Zoho: In the free version, it offers access to A/B tests and a limit of sending up to 12,000 emails to 2,000 recipients monthly. It is important to note that those who opt for this platform already know Zoho’s sales CRM or want to acquire it, as the tool works integrated with its own CRM system, which is not free.
• MailerLite: Created for small businesses wishing to venture into email marketing. The free version covers sending emails to a list containing up to a thousand contacts. Beyond this number, it is necessary to subscribe to the premium version. Still in the free version, the tool offers access to all automation features, such as the creation of landing pages.
• SimplyCast: The tool offers access to the complete version for 30 days, with viewing of reports for metric analysis, customization of templates, and an intuitive system for creating email layouts. After a month, it is necessary to subscribe to one of the premium plans.
• E-goi: In the free version, the software covers up to 30 days of access with options for ready-made email and landing page templates, A/B tests, integrations, and performance reports.

Conclusion

Marketing automation is essential to generate personalized communication and talk to thousands of people at the same time. Therefore, the use of free or paid email marketing tools is essential for businesses that want to scale their products or services.

Nothing more effective has been invented yet to nurture, educate, and maintain a relationship with the persona. These platforms also work to generate a post-sale connection with the leads.

Each company has different needs, and you, as a professional and consumer of an email marketing SaaS, must analyze the tools’ features to see which one best meets your daily requirements.

In other words, extract the best that an email marketing platform can offer and scale your business!