Professional email contributes greatly to brand positioning, whether to promote the organization or to propagate its identity.

Each email sent contains part of the visual identity, work philosophy and other indications of the company’s personality.

That’s why it’s important to take care of the structure of the corporate email as a communication tool (regardless of the message).

And, bearing in mind that a company is not necessarily a group of employees, self-employed professionals are included in this process.

Let’s see what a well-organized professional email can do for your company’s brand.

Table of contents

• Onde o email profissional faz diferença
  • Emails em massa
  • Comunicação com os leads
• Email profissional e recall da marca
• Engajamento
• A segurança que o email profissional gera
• Promoção de marca
• A maior funcionalidade do email profissional
• FAQ

Where professional email makes a difference

Standardized email signatures containing a logo (some containing a slogan), the company’s website, social media contacts and the sender’s name signal the company’s identity.

This is where recipients see how the organization presents itself. That’s why having your own domain makes all the difference, both when sending emails and when signing them.

There’s no point in presenting the website, social media etc. if the email is sent from a free provider, such as Gmail. Do you agree?

In short, the first step to building a professional email in the right way is to acquire a corporate domain.

After all, [usuário@domíniopróprio.com.br] is much more reliable and demonstrates more professionalism than [usuá[email protected]].

The corporate domain even confirms to recipients that their message is not being sent by a disposable email address.

This alone is a reason to protect the company’s reputation as an email sender.

Bulk emails

Another area where professional email comes into its own is when sending bulk emails, i.e. email marketing campaigns.

This is because, for a start, campaigns not sent by corporate email are not accepted by the recipients’ ISPs. And they’re right.

There are security certifications that corporate emails must configure. SPF, DKIM and DMARC are authentications that prove that the sender is who they say they are, and not someone trying to impersonate them.

This is very important for preventing cybercrimes such as phishing, ransonware, virus-spreading malware and other headaches. And a non-corporate email does not issue these authentications.

Communicating with leads

A company uses professional email to communicate with its leads. This is even the purpose of the corporate domain.

And in order to achieve this goal, you need the support of an email verification tool.

An unverified list contains invalid emails and bounces, leading to blocking at the recipients’ ISPs. As a result, messages don’t reach users’ inboxes.

In other words, email verification is fundamental to companies’ communication with their audience and also to lead generation.

In the case of lead generation, emails are validated through the real-time verification API, which will protect registration forms from invalid emails and bounces.

Email profissional and recall by brand

Professional email also has the function of provoking brand recall, since it is an instrument that stimulates communication through a text pattern (brand tone of voice) and logo, among other elements that distinguish the company from its competitors.

Thus, there is a constant association with the brand. And quick recognition of the sender also boosts the email open rate. This is an important adjunct to successful communication campaigns.

Engagement

By recognizing the sender, the recipient is much more likely to engage with the email.

Professional email encourages interactivity with leads, as it is a personalized channel through which the company speaks to its audience without intermediaries (who could distract recipients).

The communication created to generate interactive email aims to engage by provoking a direct action from the user. And all this is only possible through a corporate email.

The security that professional email generates

Corporate email offers all the security necessary to protect the reputation of the sender of mass emails, in the case of companies communicating with their leads.

And professional email providers offer protection features designed specifically for companies, which makes it robust to prevent cybercrime using the company’s name, as well as other threats that can damage the brand’s image.

Brand promotion

Since email marketing is a valuable communication tool, every message sent from a professional email becomes an opportunity to promote the brand.

The possibilities are endless: from generating leads, to nurturing them through rich content, to closing the sale, corporate email is necessary at every stage of the marketing funnel.

It’s important to note that professional email can also be used to increase traffic to your website, blog or e-commerce, by inserting links and effective communication that encourages conversion.

The greatest feature of professional email

With professional email, companies can hire and set up services from email marketing platforms, with features such as mass mailing, as well as marketing automation and analysis of the results of their campaigns.

The audience segmentation promoted by the email marketing platform, as well as the monitoring of campaigns, encourage constant improvement in communication.

Thus, a company with a well-structured professional email has a valuable tool in its hands for promoting its brand.

FAQ